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Social networking is a very effective way to build relationships. You can start a Myspace-like social networking site that caters to just about any interest. If you don’t have the time and technical expertise to start one from scratch, you can set up one easily at www.ning.com. Ning has tons of powerful social networking features and templates that you can customize to give your network a unique look and feel. By letting Ning take care of the technical aspects of your network, you can spend all your time on marketing and content development. You can see a Ning network in action at my anime community site (unfortunately, I have had much time to interact with other members on the network since I have 60 more sites to run).

One way to use your time wisely is to keep an eye out on where visitors to your site are coming from. Knowing where your hits are coming from lets you channel your marketing resources to the most cost-effective advertising channels.

When you start out a new site, you’d probably want to try out a lot of different ways to market your site, including web directory submission, article writing, pay-per-click, social bookmarking, etc. Monitoring your website stats lets you know which of these methods is most effective and allows to focus your time and money those methods.

You can view your stats by logging into your hosting account. I like Awstats because it produces really neat charts and tables. If your hosting provider does not provide statistics for your site, you may use a third party service like Sitemeter.

Screenshot from cpanel:

One way to check to see if Google PageRanks are being updated is to check the PR of your site across the various Google datacenters. This is possible because the datacenters are out-of-sync with one another, and during an update, they may not show the same value.

Finally, Google appears to be updating its toolbar pageranks. If you go to the following tool and check any domain name with a PR of greater than 0, you’ll find that some datacenters report a PR 0 for that site.

http://livepr.raketforskning.com/

In the past the updating datacenters give you a glimpse of your future PR, but this time they show PR 0 for any domain you enter. So, there is no need to panic.

An important aspect of Adsense optimization for a blog is to make sure that the system delivers the right ads to your site. Showing ads that cater to your readers’ interests is essential to higher click-through rates and realizing your blog’s monetization potential.

Adsense delivers relevant contextual ads to a page insofar as it understands what the page is about. While a human being can easily get the gist a page just by taking a glance at it, computer algorithms are not quite as sophisticated.

If you blog on a number of unrelated topics, Adsense not be able to decipher what your blog is about. One way to avoid confusing Adsense is to stick to one topic for each blog. Set up multiple blogs for the other topics that you write about.

Another way is to limit the number of entries on your blog home and archive pages. I like to set my blogs to display at most five summaries or entries.

Another trick is to include your most relevant keywords in the title and first couple paragraphs of your entry. Use the “read more” tag (or similar feature) to prevent potentially confusing content from appearing on your front page.