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Avoid confusing Adsense with your blog content

September 26th, 2007 by Oudam

An important aspect of Adsense optimization for a blog is to make sure that the system delivers the right ads to your site. Showing ads that cater to your readers’ interests is essential to higher click-through rates and realizing your blog’s monetization potential.

Adsense delivers relevant contextual ads to a page insofar as it understands what the page is about. While a human being can easily get the gist a page just by taking a glance at it, computer algorithms are not quite as sophisticated.

If you blog on a number of unrelated topics, Adsense not be able to decipher what your blog is about. One way to avoid confusing Adsense is to stick to one topic for each blog. Set up multiple blogs for the other topics that you write about.

Another way is to limit the number of entries on your blog home and archive pages. I like to set my blogs to display at most five summaries or entries.

Another trick is to include your most relevant keywords in the title and first couple paragraphs of your entry. Use the “read more” tag (or similar feature) to prevent potentially confusing content from appearing on your front page.

Posted in Site Monetization |

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